GUCCI & GIVENCHY HEADED TO BERLIN FOR THEIR 2016 CAMPAIGNS

The luxury houses’ Spring 2016 campaign are shot on location at some of the German capital’s Cold War-era spots. Text: Christina-Maria Kravvari When both Gucci and Givenchy feature the same face in their latest campaigns – unveiled within 72 hours of each other – the fashion

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#GUCCIGRAM MOVEMENT

#GucciGram is a starting point to tell different stories, which are all united by a great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture. – Alessandro Michele Text: Konstantinos

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GUCCI CELEBRATES THE ALESSANDRO MICHELE EFFECT

I won’t forget the days when drinking coffee with my mom the conversation is going on young fashion trends she followed. The 70’s and early 80’s was the years she was really into the fashion. Ouh, I need a coffee,

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Has a new era come for the Gucci house?

Few days ago, during Milan’s Fashion Week was presented – maybe – the most talked about collection of the season. Gucci’s new Creative Director Alessandro Michele (Frida Giannini’s former right-hand-man and long-term Gucci accessories designer) had to bring his contemporary vision he has articulated for the brand to life and beat Frida’s strong design aesthetic.

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