Photos: Photo by Kyle Ericksen (via WWD)
Men are back on buying track and Christian Louboutin seems to catch the tune as he opens his first men’s store in NYC.
It is true that men are feeling more confident to experiment with their style. You can see it on the streets, you realize it when watching a fashion show or reading a mens magazine. We do have options other than a tee and a pair of jeans. Accessories, whether we are talking about watches, jewels, shoes or bags seem to be in high demand. According to a NY Times survey, after a period of decrease in mens accessories sales due to recession, male shoppers are back on track. “Sales grew 14% in the last half of 2011, to about $6 billion, according to the market research firm NPD Group”, as Stephanie Clifford notes.
Christian Louboutin is a designer and an entrepreneur with instincts. Today is the opening of the first mens store (for God’s sake, we are men, we can’t call it boutique). Shoes, bags, belts all exclusively in one store. “We sell our men’s collection in all our women’s stores, but this is the first rollout of a true men’s store with men’s branding,” said Carla Erice, U.S. retail director on WWD.
Meatpacking District turns into a high end fashion spot the last few years in NYC and this is where the first mens store opens. Industrial design with a touch of glamour, red carpet and some vintage aesthetics in a huge space where men can try and choose between more than 100 different shoes. Sneakers and especially the superembellished are the top selling ones. Stores in London and Los Angeles our bound to open by the end of the year.