xoxo, Golden girl

Almost a month ago, the 24-year-old actress Blake Lively was named the new face of Gucci’s fragrance, Gucci Première. Only a few days ago her very first commercial for the product came along and the gossip girl shines like a star!

The ad was shot by “Drive” director Nicolas Winding Refn. Stunning Blake wears a gold gown as she looks over the L.A. skyline. There, she imagines herself doing a photo shoot in a desert, before flashing back to the interior, where she spritzes herself with a few drops of the perfume, and heads toward an elevator. Première perfume is classy and elegant and as the voiceover of the video says , it’s… “the new essence for women.”

Blake Lively happy of her new endorsement said: “I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”

Enjoy the video while waiting for the new perfume to be available worldwide in September.

Eleni Fotopoulou