07.17.2012: The pic that ends speculation (via telegraph.co.uk)
Some true, some false. But we truly hope that this one is true. Because we love Lana Del Rey, her amazing voice, figure and style. After Margiela’s guest designing for H&M this fall, another bomb dropped from the Sweedish company having Lana Del Rey as the face of next campaign. Neither H&M nor representatives of the singer have confirmed yet but sources claim that the campaign shooting of the brand is taking place in New York at the moment.
H&M loves having guest faces and designers. So far we’ve seen blogger Elin Kling, models Abbey Lee Kershaw, Gisele Bundchen and Isabeli Fontana, Jerry Hall and Georgia May Jagger and David Beckham. Now we cannot wait to see Lana Del Ray.