What’s better than Kendall Jenner in lingerie? Kendall Jenner wearing lingerie in a psychedelic, Alice in Wonderland-worthy garden of epic sized blooms. After starring in La Perla’s previous campaign and rocking a racy, bedazzled thong dress by the label earlier this month at the Met Ball, Jenner is continuing her partnership with La Perla as the face of their latest Pre Fall campaign, which was reportedly inspired by Georgia O’Keefe and the pop art of Peter Max.
Text: Brittany Adams
Photography: Mert & Marcus
Lensed by Mert & Marcus, the new ads feature Jenner among gigantic hibiscus and begonias, working it in La Perla’s lingerie, swimwear, ready-to-wear, and handbags. Particularly noteworthy are a pair of slip dresses—a floral silk style with a built in padded bra, as well as a limited edition one covered in crystals—that complete the fantasy.