The first female creative director of Dior
Text: Aris Tzimas Edit: Iria Katritsi
After 20 years in Valentino ,Maria Grazia Chiuri became the first female creative director of Dior. A wind of fresh ideas started to blow in the luxury company with the appearance of Maria Grazia Chiuri. With her new colection she tried to draw in the 80’s generation (also known as “Millennials” ), who grew up with social media and now the largest segment of new consumers of luxury products.
Last July she arrived at Dior and within 5 weeks she introduced her new collection. Grazia Chiuri firmly embraced streetwear with her own interpretation of Dior’s legacy,mixing in feminism and haute couture. The collection is very exquisite as women are. According to Chiuri women like to mix in different styles. Her collection began with models all in white. What followed was white fencing jackets with sheer tulle layered skirts, black corset dresses with the house’s “J’adior” logo on the waistband and straps, and the au courant white statement T-shirts with black words in capital letters – “WE SHOULD ALL BE FEMINISTS” or “DIO(R)EVOLUTION” — and long, black, tulle skirts, concluding with sumptuous camel tulle evening dresses embroidered with leaf and bee motifs.