The third Cruise collection presentation is here. This year the Niterói Contemporary Art Museum for its first time will host a fashion show and more particular the Louis Vuitton’s Cruise 2017 show by Nicolas Ghesquière. Just for the records remember last year’s Cruise 2016 show, the second cruise collection show at the Bob and Dolores Hope Estate in Palm Springs, California and the first one in Monaco three years ago.

Text: Paoula Alevra

The Niterói Contemporary Art Museum (Museu de Arte Contemporânea de Niterói — MAC) is situated in the city of Niterói, Rio de Janeiro, Brazil, and is one of the city’s main landmarks, designed by celebrated Brazilian architect Oscar Niemeyer.

The Cruise collection presentation in the exclusive setting of the Niterói Contemporary Art Museum (MAC) will be held on Saturday, May 28th. This landmark building in Brazil except from its first fashion show has also the occasion to celebrate the museum’s 20th anniversary and its reopening to the public following a major renovation project. The Louis Vuitton Cruise show will also be broadcast live on May 28th on Louis Vuitton’s official website.


Photo: archdaily.com

The iconic building, shaped like a flying saucer that looks like it has landed onthe side of a hill overlooking Guanabara Bay, facing Rio, was built in 1991 and inaugurated in 1996. The white modernist structure is reflected in a pool that surrounds its cylindrical base, “like a flower”, as the famed architect described it.

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Photo: brazilarchitecture.wordpress.com

“Following the Bob and Dolores Hope estate designed by John Lautner in Palm Springs, California, we continue the architectural journey that is so particular to the Maison Louis Vuitton” explains Nicolas Ghesquière, Artistic Director of Women’s Collections at Louis Vuitton. See below some photos of Cruise 2016 show.



Photos: louisvuitton.com


Photo: wallpaper.com

Niemeyer himself explained, “I am attracted to free-flowing sensual curves. The curves that I find in the mountains in my country, in the sinuousness of its rivers, in the waves of the ocean, and on the body of the beloved women.” He orchestrated those curves into an inimitable kind of architecture.


Photo: fashionismo.com

The cruise collection, traditionally meant to provide well-heeled clients with a vacation-ready wardrobe they could wear for winter travels to sunny shores, typically provides designers more creative freedom with location and venue. Gucci will show its cruise 2017 collection in the Cloisters of Westminster Abbey, a stunning area of the church that Kate Middleton and Prince William got married at in 2011. Chanel’s cruise 2017 is set to take place in Havana, Cuba and Dior’s 2017 Cruise collection presentation will take place at Blenheim palace, a historic British location that has played host to Dior since 1954. It is very interesting the fact that these iconic brands choose emblematic places to show their cruise collections. Well, for now just waiting for the Cruise 2017 shows!

Louis Vuitton, see you in Rio!