Mademoiselle Privé exhibition, housed at London’s

Saatchi Gallery, opened its doors yesterday to the public.This is a journey about the life and legacy of Coco Chanel, including a short film made by Karl Lagerfeld imagining an encounter between him and the woman who founded Chanel (Coco played by Geraldine Chaplin).

Text: Christina-Maria Kravvari

The spectacular exhibition will offer an ‘enchanted journey’ through the French house’s history in Haute Couture, the story of Chanel No5 and will also highlight the newly reissued ‘Bijoux de Diamants’ jewellery collection, the first and only fine jewelry collection designed by founder Gabrielle ‘Coco’ Chanel in 1932, which was unveiled at the recent Casino-themed show.

Lauren Milligan

Photo: Lauren Milligan

“So, six days after the spring/summer show – which was very powerful and about the creativity of the brand – here we are talking again about creativity,” Bruno Pavlovsky, Chanel’s CEO, joked this morning as the press preview was unveiled. “We felt we wanted, and needed, to say something about what goes on behind the scenes; about creativity. When you see Chanel, you see Mademoiselle, you see her apartment, you see the magnificent shows, but you don’t see much about what’s happening behind the scenes. We felt it was a good time for the brand to give away some secrets.”


Photo: Lauren Milligan

Promising to bring to mind Chanel’s key elements, “audacity, freedom and innovation”, and celebrate the irreverent spirit of both its legendary founder and its current creative director Karl Lagerfeld, it’s definitely an exhibition not to be missed.

*Mademoiselle Privé exhibition, will be open seven days a week from October 13th to November 1st at the Saatchi Gallery, London.


Photo: Lauren Milligan


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