Text: Vicky Kaya
Photos: Spyros Xylas
I was lucky enough to support FTBC from the very beginning in Greece. A great initiative born in the USA by the Ralph Lauren family and now kindly handed to the CFDA. FTBC is supporting breast cancer and women all over the world in a fashionable and possitive way. Tshirts, accessories and fashionable items on sale are being designed by glorious designers and gifted to all the women around the world who respect themselves and give it back to raise awareness and add a positive tone to breast cancer.
Kylie Minogue, Gisele Bundchen, Kate Moss, Daria Werboy, among others, have posed gracefully for the very same campaign all over the world and the impact was immense. Breast Cancer is not kept under wraps anymore, but is now open to conversation, acceptance and heeling.
Let’s not forget that prevention is the motto of our campaign.
For the big comeback of the Greek campaign Katerina Lehou, Helena Paparizou and myself are bringing the Greek mission back to life again, wrapped in the black and white Target flag, the new hot item of FTBC.
Hugs & Kisses
I’ ve been workin with, break for some years, to aware