“Lapo of luxury”
Text: Vaso Sagaraki
Lapo Elkann was born on October 7, 1977 and is an Italian entrepreneur. Although he is a member of the famous Agnelli family, grandson of the famous Fiat chairman and style icon Gianni Agnelli, he always wanted to stand out and make his own business.
He has worked as Fiat’s director and as a marketing associate for Ferrari and Maserati, but in 2007 he founded a communication and advertising agency named “Italia Independent”, a style brand about clothes, design and communication businesses but is mostly renowned about his eyewear collection.
In 2011 Lapo supported the development of the 500 Fiat by Gucci and, as a consultant in Ferrari, he gave the opportunity to Ferrari’s clients to customize their own supercar.
His love about fashion and style is in his blood and in 2009 Vanity Fair magazine listed him in its Best Dressed Hall of Fame. The 37-year-old Lapo, has an eclectic personal style and looks like a real “Dandy” should. He invests in plenty of well tailored pieces such as suits, shirts, double breasted blazers, waistcoats and ties and simply wears them everywhere.
He was never compromised with the Italian respectability and the Italian rules, but his Italian aesthetic lies within him and he cannot hide it.
Lapo Elkann is a famous Casanova and in a great request bachelor. Among his popular girlfriends is also the creative director of the 100 year old fashion label “Vionnet” Goga Ashkenazi, the actress and hostess of MTV China Zhu Zhu and the heiress Bianca Brandolini d’Adda.