The Chanel Shopping Center

 

The Fall 2014 show was an epic fest of consumerism and Karl Lagerfeld proved yet again that he is fashion’s greatest showman ever.

Text: Katerina Papapostolou

 

In Karl Lagerfeld’s ideal world of luxury we could stroll around in a supermarket picking up a bottle of “lait de Coco”, wearing a glittering pair of Chanel sneakers teamed with knitted yoga pants and an egg carton-like black Chanel chain bag. For Fall-Winter 2014-2015, Monsieur Lagerfeld has gone one step further and built an actual supermarket inside the Grand Palais. This collection is said to be Chanel’s most democratic since there was a massive range of different silhouettes and a big variety of options just like that of consumer goods in a supermarket.

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In a world of the frenetic consumerism and the fast fashion effect, Karl Lagerfeld produced a show for the Chanel’s shopaholic clientele emphasizing that ”Luxury should be worn like you are going to the supermarket. It’s the pop art of the 21st century”.

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The collection unfolded in an astonishing supermarket art installation with numerous shelves full of elegant packaged goods under the double-C logo. Once the models had finished their initial catwalk path, continued their pass through the store grabbing items from the shelves and filling their Chanel shopping carts.

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Lagerfeld this time stuck in the luxurious daywear giving attention to the upper part with rounded shoulders and exaggerated torsos. With a witty sense of humor he mixed and matched ragged pants with sparkling sequin blouses and made the sneakers the ultimate coming shoe trend.

 

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Rihanna and Cara Delevingne doing their Chanel shopping

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