The Fall 2014 show was an epic fest of consumerism and Karl Lagerfeld proved yet again that he is fashion’s greatest showman ever.
Text: Katerina Papapostolou
In Karl Lagerfeld’s ideal world of luxury we could stroll around in a supermarket picking up a bottle of “lait de Coco”, wearing a glittering pair of Chanel sneakers teamed with knitted yoga pants and an egg carton-like black Chanel chain bag. For Fall-Winter 2014-2015, Monsieur Lagerfeld has gone one step further and built an actual supermarket inside the Grand Palais. This collection is said to be Chanel’s most democratic since there was a massive range of different silhouettes and a big variety of options just like that of consumer goods in a supermarket.
In a world of the frenetic consumerism and the fast fashion effect, Karl Lagerfeld produced a show for the Chanel’s shopaholic clientele emphasizing that ”Luxury should be worn like you are going to the supermarket. It’s the pop art of the 21st century”.
The collection unfolded in an astonishing supermarket art installation with numerous shelves full of elegant packaged goods under the double-C logo. Once the models had finished their initial catwalk path, continued their pass through the store grabbing items from the shelves and filling their Chanel shopping carts.
Lagerfeld this time stuck in the luxurious daywear giving attention to the upper part with rounded shoulders and exaggerated torsos. With a witty sense of humor he mixed and matched ragged pants with sparkling sequin blouses and made the sneakers the ultimate coming shoe trend.