Changing for a while , the punk godess Vivienne Westwood and Hollywood elite, supports Greenpeace with a sustainable, enviromental action.
Text: Elena Vafeiadi
The British designer began a very passionate campaign to support Greenpeace and the Antarctic. All this with the help of the Hollywood elite, such as Georgia May Jagger, George Clooney, Terry Gilliam, Chris Martin and some equally ecologically conscientious famous people who are participating in this ongoing campaign. The first project included a t-shirt with a globe in the shape of heart and the slogan “Save the Antarctic”. Her “majesty” who knows the art and strategy of how to gain attention and generate interest, invited the photographer Andy Gotts and some A-class stars to be the role models.
So far so good and although the last season ended with a spectacular rise in profits for the brand, this year Vivienne Westwood says she no longer cares about quantity but quality.
The shirt costs 75 euros and can be found online at the official Vivienne Westwood page www.viviennewestwood.co.uk while the campaign is supported by the designer and on the climaterevolution.co.uk which is the online diary of activism.