MUSIC ID: Maison Kitsuné x Sky Ferreira

Sky poses once again for the lookbook of a Spring/Summer collection and this time Saint Laurent is not involved.

Text: Yiota Dendrinou


Maison Kitsuné, probably one of the coolest brands today, needed a fresh face to pose for their Spring/Summer 2014 collection, titled “New Wave”, which is inspired by New York’s young artists and musicians on the rise.


The brand that bridged music with fashion, since, apart from a clothes brand Maison Kitsuné is also a quality music label, found its muse in the young face of singer/songwriter Sky Ferreira. And what for a better timing than now that Sky’s debut album “Night Time, My Time” has been released and rapidly conquered the charts.


The campaign was photographed by Henrik Purienne and styled by Jennifer Eymère. Apart from Sky, “it girl” Heather Boo and Jonny Pierce from The Drums participate in the video and lookbook.


The soundtrack of the video is “Lifeline” by Horixon (feat. Robert Owens) and is included in Kitsuné Maison Compilation 15.