Let’s take a look at the most eye-catching fashion campaigns.
Text: Katerina Papapostolou
This season it is all about celebrity faces in the spring-summer 2014 campaigns. Pop singers, Hollywood stars and top models; wear the most desirable clothes designed by the most famous fashion houses worldwide.
Miley Syrus, who became the new face for Marc Jacobs, decided to keep her tongue in her mouth whist posing in a gloomy, sandy backdrop. Syrus is wearing a knee-length, embellished skirt teamed with a pair of sneakers for daytime look and a maxi Victorian gown for an evening attire, photographed by David Sims, since Juergen Teller,who has shot Jacobs’s campaigns since the late 90’s, refused to photograph little Miley.
The much loved French folk singer Lou Doillon having been the face of Givenchy’s campaign, now stars with the German model Julia Stegner in Chloe’s campaign. In a set of images photographed by Inez van Lamsweerde & Vinoodh Matadin, the duo wears ultra light knits and platform sandals, exuding Chloe’s staple look that resembles modest elegance, while taking us back to the hippie era.
For the Balenciaga Spring Summer 2014 campaign, the Canadian supermodel Daria Werbowy is captured by the subversive photographer Steven Klein in an atmospheric creepy way. The fabulous Daria wearing a black sculptured jacket and a sensuous bordeaux lip-gloss, poses in front of a white wall graced with a creeper plant that emphasizes the seductive side of the fashion house.
Super idol Lady Gaga became part of the Versace “famiglia” and its spring-summer 2014 campaign. The singer poses in a very Donatella-esque way, wearing a lilac body con dress with sexy cut outs. Topless with her sweeping platinum blonde hair covering her breast, Lady Gaga is
shot by Mert Alas and Marcus Piggott wearing a belt with the legendary medusa of the House.
Top model Suvi Koponen stars in the new ad campaign for the spring summer collection of British Stella McCartney. The fashion photographers Mert Alas and Marcus Piggott take a set of amazing images featuring Suvi in black and white portraits, wearing lacy and floral dresses juxtaposed with sensuous close-ups of lips and berries.