MUSIC ID: SAINT LAURENT SPRING/SUMMER 2014 CAMPAIGN

He did it again. Creative director, Hedi Slimane, presented a few days ago the new advertising campaign for the legendary fashion house.

Text: Yiota Dendrinou

 

Party dresses mixed with metallics, sequins and prints for the Spring/Summer campaign, photographed in black and white. Models Natalie Westling, Nastya Sten, and Jeff Fribourg for the men’s collection, wore their blazers and leather jackets and got in the limelight of the fashion world for this season.

Hedi Slimane is giving us his vision of “Girls today” and, once

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again, a new world to experiment with, as we watch his girls wearing socks paired with ballerinas and skinny leather pants accompanied with messy hair and thick lines of eyeliner.

Plus the soundtrack couldn’t be any more suitable, as a three-piece band fromLos Angeles, Cherry Glazerr and their frontwoman Clementine Creevy “dresses” the video campaign with her dreamy voice. Their song “Teenage Girl” express best the spirit of Slimane’s collection.

 

Teenage Girl- Cherry Glazerr


Watch the whole campaign here: