The look-at-me Italian label found its soul mate in the eyes of a look-at-me designer!
The house of Moschino announced earlier this evening the appointment of 39-years-old LA based designer Jeremy Scott as the creative director of the Italian maison, replacing Rosella Jardini who has been in charge of the creative wheel since 1994. In its 30 years of existence, house of Moschino built a DNA interwoven with luxury and attention, an identity to be evolved through the contemporary vision of its new creative director. First results of this collaboration will appear on the catwalk next February, in Milan Fashion Week.
And while for most (including myself actually) Scott is in a way a category of his own in the industry, I think no one ever thinks of him as a high-end designer, without that being bad at all. His hybrid taste in luxurious sportswear x casual wear diversified him, until now, from designers such as Alber Elbaz or youngsters like J.W Anderson and Christopher Kane, mostly because the latter work or have worked in the past for acclaimed houses like Lanvin and Versace. When he was asked by W magazine about turning down job offers from houses like Pucci, Chloé, Paco Rabanne and Versace and what’s the reason he accepted this one, he replied:
“It’s two things. At the beginning of my career, I felt it was really important to establish my own name. I feel like my own brand, my own DNA, is created and solid now, and I’ve built a global fan base. I don’t have that fear I used to have of the possibility of me getting lost in someone else’s house. On the one hand, I’m different now; the other has to do with the brand. It’s hand in glove. When I heard it, it was like, “Oh my God, yeah, of course.” This is so natural for me; I can take this so many different ways.”
Now let’s take a look back at some of his work including collaborations with sportswear colossus, Adidas, Smart Automobiles and of course the Jeremy Scott obsessed ladies on stage..
So the expectations are in, and if Scott manages to style/chic-en up his fun way of seeing fashion he might as well earn himself an “enfent-terrible” title, adding to the one given to Mr.Franco Moschino himself back in the 1980s. All we have to do is wait and see..