Fendi’s new obsession

For the house’s very first men fragrance, which will be available in September, Fendi has chosen the British DJ and producer Mark Ronson as its new face.

The 36 year-old musician, songwriter, producer and DJ has worked with famous British icons such as Amy Winehouse, Robbie Williams, Adele and Duran Duran and is now producing albums with Bruno Mars and Rufus Wainwright.

The Fendi House wanted a man who is both modern and rock ‘n roll to represent the fragrance, and Mark seems to be the perfect one to embody it. “Appearing regularly on international ‘best-dressed’ lists, he is the perfect reflection of modern masculinity (…) sexy, unique, alive and ultra-chic”.

The name of the fragrance will probably be “My Obsession” but we will have to wait until June for more information.

Marietta Kontostanou