Robert Pattinson sexes up Dior’s new campaign

The waiting is over. Dior house joined forces with Robert Pattinson, shooting his hottest scenes ever.

Text: Maria Meintani


It takes just a single short film to erase any memories of Robert Pattinson as a sparkling vampire from our minds.The 27-year-old heartbreaker is the latest (and hottest, if I may say so) addition to Dior’s long celebrity endorsement list, as he is the face of itsnew man fragrance.

The already much loved video commercial of the perfume has finally premiered, titled “1000 lives”. Directed by Romain Gavras, it features Led Zeppelin’s 1969 hit “Whole Lotta Love”, which certainly adds to its steamy character.

Entirely shot in black and white, the film takes us into a sensual, erotic swirl, with R-Patz getting up and close with French model Camille Rowe.

“When everybody was watching the footage of the kissing scene, I was already embarrassed”, he told Le Figaro magazine.

“Suddenly, Camille said, ‘Oh la la!’ I glared at her and told her, ‘Are you kidding me?’ I thought that the British would say, ‘Oh la la!’ as a way to make fun of French. I didn’t think that French women would say it for real. Then I realised that I would like to have a French girlfriend”. Oh oh. Jealous much? Yes, we are.

Robert went on talking about this role: “I wanted to do something different for me because regardless of anything else, I felt my career as an actor was going to a certain direction and I felt like… doing something that is quite mainstream but also edgy would kind of fit in to where I want my life to go”.

He continued: “I didn’t want to make something posey, not very model-ey. I wanted to add some anger to it and add a bite to it and sexy as well. The character is the kind of guy who gets into fights in a tuxedo”.

{My personal favourite snapshot}

The $12m that he is rumoured to have been paid for the campaign is probably an insane amount of money, but hey, the result is quite priceless to all females out there.Oh, and Camille… You are the new girl we love to hate after Kristen. Kthanxbye.

Have a look at the official film…

Then take a walk behind the scenes…

…And now watch the uncensored version (which is, like, the hottest one.)