Only the Good Die Young

“Make a fairy tale and go and live in it,” was the motto of the talented stylist Annabel Tollman, who passed away suddenly on the 5th of June, making the fashion world mourning for the loss.

Text: Penny Karakasi 


Annabel Tollman was born in Brussels and she was raised between New York and London, which helped her develop her unique sense of style very early. She decided to study at Central St. Martins, where she earned a degree in fashion journalism.

Her elegant old-Hollywood aesthetic and her high ability to dress curvaceous figures as skillfully as slender ones, made her belong to the “crème de la crème” of stylists in Hollywood. She was named one of the 25 most powerful and wanted stylists by the Hollywood reporter in 2011. Besides in 2010, she was also considered to be one of the 50 most stylish New Yorkers by StyleCasher.

She began dressing Scarlett Johansson after they met on a cover shoot for Interview magazine, which she later left to pursue celebrity styling full-time. In 2010, she was profiled in the Times when she became a spokeswoman for eBay Fashion. At the time of her death, she was in the process of developing a Bravo reality show.


Scarlett Johansson 


“While everyone has their favorite eras, it’s always important to modernize and update these looks, and not just wear a costume every day. Inspiration always evolves, but there should always be a continuous narrative and lasting sense of discovery”, Tollman said.

Lana Del Rey, Veronica Lake 


She was a very talented person and many celebrities trusted her for their special occasions. A sought-after stylist, Annabel Tollman was behind the red carpet looks of Scarlett Johansson, Shakira, Liv Tyler, Mariah Carey and Mary-Kate and Ashley Olsen among others.

Liv Tyler 

“Devastated. Just devastated to hear about the loss of dear Annabel Tollman. She was just nice, sweet, really good girl. A real gem”, wrote Mickey Boardman, editor in Paper magazine.

It goes without saying that she will be missed by the fashion community, as she passed away in her 39 years, leaving a promising career unfinished.

Annabel Tollman