Designers to Watch: Bionda Castana

Bionda Castana is the fascinating British shoe brand that was about time to meet.

Text: Irene Gkoufa


“Shoe artists” should be the the name of the two girls that are behind this famous brand. The two Londoners, Natalia Barbieri and Jennifer Portman, began Bionda Castana (meaning “Blonde Brunette”) few years ago, from an owned factory in Italy.


The two girls have, not only passion for their work, but also love for chic and elegant women. Every collection of theirs has edgy details, shark shapes and glamorous style. Natalia has said that shoes for her are the starting point of every outfit. That’s why we see full-detailed pieces of arty shoes. Materials are of great importance, so the girls use the finest skins and handcrafted workmanship.

The brand also presents clever campaigns and has already received global recognition, after winning the Best New Accessories Designer award at the Who Is On Next/Vogue Italia event a year after its inception. Here we have the collection for Fall-Winter 2013, which is accompanied by a beautiful illustrated campaign with the help of Sonia Hensler.