Rag & Bone FW13 Ad Campaign

Léa Seydoux and Michael Pitt are the new faces of RAG & BONE AW13 campaign.

Text: Xanthippe Partsakoulaki


Heading to New York city, the city that never sleeps, we found young actors Léa Seydoux and Michael Pitt. They were there to be photographed by Glen Luchford for the new campaign for Rag & Bone’s A/W 2013 advertising campaign. The city follows a fast rhythm -life moves fast as fashion does. In order to fulfill people’s needs, clothes should be easy to wear, simple but also elegant at the same time. The brand Rag & Bone represents this exactly. According to the photoshoot, we can see that this campaign is quite realistic. The brand recommends for this Fall/Winter 2013 skinny trousers, blazers, bomber jackets -and women will be ready to take a walk in the city. As for men, to keep it stylish by just wearing a black pair of slim trousers and a basic T-shirt, combining it with a nice warm coat.

Here are some backstage pictures. You can see the French actor Léa Seydoux, getting ready, as we are looking forward to see her acting at the new film “Blue is the Warmest Colour” (La vie d’Adèle). On the other side we see American actor Michael Pitt, whom we have enjoyed at The Dreamers, The last Days and Funny Games. He literally smashed his own guitar for the needs of this photoshoot; nonetheless, the result came up very interesting.