Whether you feel like a seductive vamp or a romantic princess, H&M’s new beauty line will assist you either way!
Text: Maria Meintani
Apart from value for money clothing, H&M is also loved for its cosmetics line, which offers makeup and body care products for people who love fashion, in unbelievably reasonable prices. The range is constantly updated with new colours, fragrances and products that follow the latest fashion trends and have an ethical character as none of the products are tested on animals.
For this autumn, the line has been enriched with new products, shades and textures that will take care of you after the summer, preparing you to welcome winter looking drop dead gorgeous.
This brand new collection, characterised by a gothic, theatrical atmosphere along with a glamorous and romantic touch, combined with futuristic minimalism and warm shades, will get you to choose between soft pastels(from the softest pink to gray lilac)and dark, bold metallic colors (like blue, silver and purple), depending on what look you’d like to achieve.
The pampering has no limits as the body products are equally desirable. Shower oils, body scrubs/lotions and eau de toilette fragrances with woody notes such as cashmere and cotton or notes of lily and musk, each one in their own unique packaging, will claim a place on your bathroom shelf. Get ready to awake your senses with the influence of nature felt in the exfoliating shower gel and body lotion, with scents like fig and plum, orange and fig or fruit macadamia and vanilla.
“I’m delighted that our cosmetics fit so much in fashion at H&M. The gothic tones are totally consistent with the theatrical mood of this autumn, while the soft pastel shades add a romantic tone. The body products are also amazing – exactly what you need to complete your look this fall”, says Ann-Sofie Johansson, Head Designer of H&M.