“For this second edition of Les Journées Particulières, the 100,000 people of LVMH invite you to discover their unique savoir-faire. We are delighted to share with you the passion with which we practice all our métiers. I wish you a wonderful visit!” Bernard Arnault, Chairman and CEO of LVMH Moët Hennessy – Louis Vuitton.
Text: Christina Zikou
During an entire weekend (16th and 17th June), the LVMH Group invite us to take a backstage look at where dreams are made. Are you ready to discover the secrets of excellence within the fashion and leather goods? Let’s go!
First stop: Maison Berluti, 33 rue Marbeuf 75008 Paris
From the Duke of Windsor and Jean Cocteau to Frank Sinatra, Andy Warhol and Yves Saint Laurent, all were seduced by the elegance of the shoes made by the Maison Berluti, founded by Alessandro Berluti in 1895. Visitors will have the chance to wander around the Berluti workshop and meet the artisans, among workbenches covered with chips and leather cuttings.
Second stop: Dior, 30 avenue Montaigne 75008 Paris
The legendary House of Dior will unveil its craftsmanship and expertise at the historic heart of the Maison, a grey and white setting in neo-Louis XVI style. The public will get acquainted with all the savoir-faire of the legendary brand. Leather goods, Haute Couture, Baby Dior, Timepieces, High Jewelry, Perfumes, Embroidery and Shoes, along with a conference hosted by the French actor Francis Huster, author of the book “Et Dior créa la femme” will constitute some of the elements expressing the vision of Christian Dior whose dream was to make women happier and more beautiful.
Third stop: Kenzo, 18 rue Vivienne 75002 Paris
Kenzo, the famous brand founded in 1970 by designer Kenzo Takada opens the doors of the House’s historic building dating back to the 17th century, spoiling the visitors with a guided tour of reconstructed ateliers and meeting some of Kenzo’s artisans. And there is more… A 3-D fashion show entirely in hologram! Meanwhile, you can enjoy the rhythm of the Resort Electric Jungle below.
Last stop: Louis Vuitton, 17 rue de la Comète / 18 rue Louis Vuitton 92600 Asnières-sur-Seine
In 1859, House founder, Louis Vuitton moved his workshop from the centre of Paris to outlying Asnières, where he also established his family home. During June 16th and 17th, visitors will enjoy a guided tour of the workshop, an exhibition of special order items and historic trunks as well as a guided tour of the family house, a beautiful example of the Art Nouveau style, designed by the founder’s son, Georges, in the early 20th century. Those who also wish to discover the facets of leather craftsmanship can benefit from a rare opportunity to learn and interact with the specialist tutors at the School for Leather Craftsmen.
Can’t wait to discover where the dreams are made?
For more information about the “Journées particulières”, please visit the official site (lesjourneesparticulieres.com)
Photos via lesjourneesparticulieres.fr