The trendsetter

He changed the world with a pair of scissors

“My idea was to cut shape into the hair, to use it like fabric and take away everything that was superfluous”

Not only a hairstylist, but also a real artist, Vidal Sassoon marked the fashion industry back in the 60s with his incomparable craftsmanship and his discerning sense of style.

With Mia Farrow

Born in 1928, in Hammersmith, London, he began his career working for Raymond Bessone, another famous British hairdresser of the 30’s and the 40’s, from whom he learned “the ropes of the haircutting”, as he declared in the past. In 1954, he decided to open his own hair salon in London.

With Grace Coddington

Before the Vidal Sassoon era, the visit to a beauty parlour was almost like a ritual for women. The hairstyles mirrored the general atmosphere of the decade: they were stiff and voluminous – just remember the various bouffants of Jackie Kennedy in the early 60s. Vidal Sassoon caused a real revolution in the way women made their hair; a revolution that was absolutely consistent with the deliberating decade of 1960.


“If I was going to be in hairdressing, I wanted to change things. I wanted to eliminate the superfluous and get down to the basic angles of cut and shape”

And so he did. In 1963, Vidal Sassoon gave a new form in the classical bob cut, which we saw in the 20’s, by shortening it and geometrically cutting it around the face. Although it seemed a pretty severe haircut, it was easily managed by the women, as they didn’t need to put any lacquer on it; besides, Vidal himself never used lacquer. He wanted women to be free, just like the little girls.

Vidal Sassoon was the mastermind behind the haircuts of Twiggy, Mia Farrow, Mary Quant and many other personas of the 60s, relating his name to the swinging fashion that broke out in the British capital and then was disseminated in the whole world.

Marina Zamzara