Superdry t-shirts have become the favourite of Hollywood stars and celebrities
It all began in 1985, when Julian Dunkerton founded Cult Clothing. Many of the brand’s first stores were located in university towns and the casual clothing of the company soon gained recognition and popularity among the youngsters. It was in 2003 when Julian collaborated with the designer James Holder, who had previously created the Bench brand. The British company Supergroup Inc (to which belongs the brand Superdry) was born.
Nowadays, the Greek-Cypriot Τheo Karpathios is the third partner of the group and in charge of its international expansion. As for the big hit of the company? This is definitely the t-shirt. For example, the ‘Osaka 6’ t-shirt is one of the most copied by other companies & the best seller of Superdry, due to the football player David Beckham who wore it in his 2005 calendar.
Inspired by a trip to Tokyo in 2003, the designs of Superdry are influenced by Japanese graphics and are worn by many celebrities such as Pixie Lott, Kate Winslet and Helena Christensen. Today, Superdry is being sold from Europe and Asia to Australia and USA. “We are product-obsessed. We wouldn’t put our logo on something we wouldn’t wear, because we want people to feel amazing in our clothes” says James Holder and Superbrand’s customers surely feel this way in these casual & urban clothes.