Victoria and Albert Museum x Coast

There is an exciting collaboration going on between the Victoria and Albert Museum and the high street brand Coast.

Text: Maria Meintani

For all fairytale lovers out there, the V&A museum has managed to create an amazing exhibition based on their previous display «Ballgowns: British Glamour Since 1950», which took place from May 2012 until past January.

This time, V&A has teamed up with Coast, a British clothing label with 52 UK and Ireland stores, plus 147 international locations, to create a capsule collection consisting of 6 dresses, based on the museum’s aforementioned exhibition.

The line includes both floor and knee-length styles, with elements of chiffon, jewelled details and some elegant,handfinished touches. Each piece has a vintage feel, drawing inspiration from classic 1930s and 1950s prom dresses. All pieces are modelled by Suki Waterhouse.

“The V&A collection seemed like the perfect collaboration for both Coast and the V&A”, said Coast head of design Kim Elliot. “Inspiration for this fabulous collection of dresses came from vintage dresses, beautiful and iconic fashion photography images and delving into the drawers of fashion history to recreate and bring to life this collection of contemporary ballgowns”.


The Lottie dress(£695), The Patience dress (£895), The Cecily dress (£895) 


The Phoebe dress (£695) The Blanche dress (£550), The Daphne dress (£550)

“The designs truly reflect the allure of ballgowns and grand occasionwear, evoking the glamour and splendour of their inspiration”, said V&A business development and licensing director Lauren Sizeland. “These gowns will give the opportunity for customers to indulge in a little piece of fashion history”.

Prices start from £550 and the gowns are available in selected Coast locations and online from the 18th March 2013.