The famous brand presented its first long-awaited Eyewear Collection in Athens.
Text: Sophia Karagianni
On Thursday 28th of March, TOMS celebrated the preview of spring 2013 eyewear collection, in a successful event in Kolonaki. Pop Up Store hosted the event, offering the guests a first look at the new collection and complimentary nibbles and drinks.
Known for its «giving» philosophy and action ‘One For One’, TOMS helps change lives. Blake Mycoskie, brand’s founder started the company with the desire to give new shoes to children in need in Argentina. Blake’s vision soon turned into a simple business idea, which has now turned into a global movement: With every product you purchase, TOMS will help a person in need.
However the brand did not stop there. The new aim was to help people who are visually impaired. Sunglasses are the second One for One product. Every TOMS Eyewear purchase provides commonly needed services –prescription glasses, medical treatment or sight-saving surgery- to people in need. 75 Giving Partners around the world share with the brand the needs they see on the grounds.
Supporting the brand’s action, some of the biggest names in Greece’s fashion industry- Vicky Kaya, Alex Kavdas, Jenny Balatzinou- attended the event and took a glance at TOMS spring 2013 Eyewear collection.
The new Spring Collection includes vintage, transparent or classic frames, bright colours, and mirrored lenses.
So far, the company has restored sight to more than 100.000 people globally. This is your chance to get involved in TOMS philosophy and give joy to people in need all around the world.
For more information about the sunglasses take a look here