The Louis Vuitton AW 2013 characters filmed by James Lima for the Love Magazine.
Text: Christina Zikou
We all watched the Louis Vuitton AW 2013 show during Paris Fashion Week. But the thing we don’t know is what the models had been doing before making their appearance on the catwalk… Well, some of them –Cara Delevigne, Edie Campbell, Lily McMenamy, Saskia de Brauw, Magdalena Frackowiak, Georgia Jagger and Isabeli Fontana- were following instructions of the director James Lima, posing languidly on the streets of Paris, wearing creations from the collection -or on occasion, nothing at all- contributing to Lima’s vision for the Love magazine.
“I knew the character was his kind of woman; she was French and a lady that enjoys the night time” Katie Grand -who styled the show- said of working with Lima, who filmed the video “at the same time as we worked inside the studio on the show fittings; he was shooting on the streets around Pont Neuf”.