The Boy Bag Gone Wild

The new campaign for the Chanel Boy bag

Text: Katerina Gkoumopoulou

Alice Dellal stars in the new campaign for Boy Bag Chanel and if there were any doubt surrounding her appointment, it has been swiftly eradicated. She is one that has had a long standing relationship with the Boy Bag previously, starring also in the 2012 campaign. As a model and a socialite with a punk aesthetic, Alice is Karl Lagerfeld’s latest muse. A Chanel spokesman said that “Alice was the perfect match for the Boy handbag campaign” and that “she represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity.”

 

Photos via: boy.chanel.com