Collaboration announced a few hours ago
H&M announced today a collaboration with fashion editor and influencial blogger no less, Anna Dello Russo. Already fashionistas (and the workshopaholics) are making plans for the launch day – October 4th in selected stores. The collection will consist of jewerly, sunglasses, shoes, bags and a trolley. We expect nothing less than glamourous, precious, iconic, funky pieces expressing Dello Russo’s love for extravagant items and uniqueness. And in affortable prices too!
I wanted to create precious
accessories that are impossible to find
Anna Dello Russo commented: “I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”. Excited as we are?
Here is the official press video