We all are…H&M Conscious

Text: Kelly Desipri

About a month ago we were only dreaming about spring! Now it appears much closer and so do all the lovely things that await for us, fashionistas, there. It was then that H&M announced its upcoming sustainable collection, H&M Conscious and its collaboration with Vanessa Paradis as the star of the campaign!

As we patiently wait for the launch on March 28th, here are some more photos to get us in that “conscious” mood!

Kids line: Candy colours mix with bright tropical ones and floral prints in the kids’ line.

Women’s line: Floral prints, lace and an easy going attitude for us ladies.

Men’s line: Blue in all its shades,ethnic patterns and lightweight fabrics for the conscious men.


The Ad Campaign starring Vanessa Paradis

John Nollet, the man behind the look of Vanessa Paradis in the H&M Conscious Collection, talks about his personal style and how one special piece of clothing can change a whole outfit.