Text: Sofia Deftereou
Diet Coke released all the ads, commercials, and can designs from its partnership with Marc Jacobs. The company released the Stéphane Sednaoui-lensed print ads that cast Jacobs as a muscular man lifting or opening giant versions of his own cans, while each time a model sits on top of them.
In the meantime, the commercial features the same three young women who starred in the first video. This time, the girls get in a booth with Jacobs, where they change into clothes from the 80s, 90s, and 2000s — the same three decades that inspired each of the can and bottle designs.