Project Diaries: Late 1970s Inspiration

What do you get when you mix Art Nouveau with Japonisme and hedonism?

Text_Photos: Yiota Dendrinou


The new project in Research to realize a concept class had 5 themes, which led us to unexpected combinations and fantastic ideas. Viennain 1900 and the art movement of Art Nouveau, Underwater, Futurism, Hedonism in fashion (late 1970s) and finally, East meets West or the East through the eyes of the western traveller gave us food for thought.



For me, it was an instant love when I saw pictures from the late ‘70s era. Designs from Yves Saint Laurent, including his amazing campaign for perfume Opium in which Jerry Hall starred, hedonistic photos from Guy Bourdin, Irina Ionesco and Helmut Newton and all the fashion icons from Studio 54 like Bianca Jagger, Lauren Hutton, Paloma Picasso, YSL’s muse Loulou de la Falaise and many others.



Moreover, Art Nouveau and, more specifically, the paintings and colours of Gustav Klimt, as well as the patterns of Rene Beauclair gave me the perfect combination for the 1970s inspired dress I wanted to create, so I chose a floral chiffon fabric that is lightweight and semi-transparent.



At the same time, I studied 19th century Japan and how Japanese artists influenced Western painters in their designs like Toulouse Lautrec and Klimt and this movement was named Japonisme. So, with the guidance of our teacher Mr. Nicholas Georgiou, we decided that a deep purple satin kimono would be ideal for the outfit.


To complete the look, a mini cape of flowers, inspired by Frida Giannini’s designs for Gucci Fall 2011 collection, would be worn above the kimono. All in all, the process is very creating and, hopefully, the result would be of high standards.

Stay tuned, for we have many more to show you.