It’s Chanel Première Time!

Parisian Mademoiselle Chanel is captured into a contemporary look, along with her favorite Première watch.

Text: Christina Zikou


It was about time Chanel re-imagined one of the most legendary items of the House. The luxury brand has re-launched a fabulous collection of watches under the name “Première”, similar to the original created in 1987 as Chanel’s first (Premier) time piece. Taken inspiration from the gold chain bracelet of the iconic 2.55 bag, the octagonal face of the signature fragrance bottles and the timeless touch of Coco Chanel, the new Première collection is embraced by several Parisian ladies wandering around the city streets.

The spirit, elegance and “mechanism” of Chanel Première is to be discovered through the sparkling angles of the short film below. Enjoy!