Jimmy Choo is Flashing

Text: Sophia Deftereou


The legendary British shoe brand launches its very first fragrance, with scent of pepper and lingers with soft and sensual white florals and sweet hints of strawberry. Christine Nagel said: “I created Flash for the confident, urban woman… envisaging as I designed it the sound of her clicking heels striding the sidewalks of New York, London and Paris”. The label’s creative director Sandra Choi, who drew inspiration for the flacon from a modernist 1970s chandelier said “We want women to feel as excited as they do when they buy a pair of shoes, or a handbag”.

Natasha Poly is the star of the ad campaign, shot by Steven Meisel.

Get ready for spring with Jimmy Choo’s Flash!