It’ s a Family Business

 Trussardi appoints its new creative director and we can’t wait to see what comes next.

Text: Maria Ioanna Dagari

 

Succeeding Umit Benan Sahin who worked for the luxury company for two years, Gaia Trussardi is the new creative director of Trussardi Group. Already overseeing the lines “Tru Trussardi” and “Trussardi Jeans”, she is now taking over the mainline collections as well. Gaia, the great granddaughter of brand’s founder, Dante Trussardi, will also be responsible for all the creative direction of the fashion house· from advertising campaigns to design. The company justifies its latest action by stating that “there is a desire to strengthen the continuous evolution of the brand”.