Embrace the new essences of spring!
Text: Marianne Samara
New arrivals from two legendary houses, Balenciaga and Hermes.
The house of Hermes released its new fragrance for Spring 2013, ‘Jour d’Hermes’ and the best word to describe it is ‘luminous’. It is an ultra-feminine and sensual perfume with notes of flowers, composed by Jean Claude Ellena, an in-perfumer of the house.
Jean Claude Ellena said: “…let it be a thousand flowers! Armfuls, bouquets, sprays, garden flowers, cut flowers, morning flowers, evening flowers, mischievous fragrances, bewitching smells, a whole profusion!” A perfect match for spring we say!
A brand new perfume from Balenciaga is now available. ‘L’ essence Balenciaga’ is a floral green perfume with a dynamic yet soft sense. The creator of the perfume is Olivier Polge.
Charlotte Gainsbourg was once again chosen to embody the new L’essence. In this video she and Nicolas Ghesquiere, the former head designer of Balenciaga house, are talking about the brand’s perfume and the story behind it. Nicolas explains that L’ essence is a stronger and metallic fragrance and that is why he decided to emphasize on Charlotte’s powerful side for the campaign.
“It is like a development of what we did of the first fragrance. It is like another episode of the same story”, Ghesquiere said.