Stella McCartney Launches Optical

It is official, Stella McCartney has designed a new beautiful accessory series,  which is no other than her new optical line.

Text: Irene Gkoufa

 

 She launched sunglasses in 2003, that proved to be a success and now Stella McCartney is taking it one step further with her new optical line. The collection will launch in March and it has been achieved through a license with Luxottica, the same company who has handled the McCartney sunglasses collection in the past. The line will consist of five styles, all of which are made from 54 percent natural materials, including cellulose and natural plasticizers. The frames will be available in burgundy, taupe, black, teal and tortoise. “Optical is more and more part of fashion”, said McCartney at WWD for her new venture. “If you actually take a moment to look around, you are surrounded by optical, both as a necessity and a statement. It is exciting because it says something new, all ages express themselves through optical”.