A Juicy Rapture

Three super models dance to the rhythm of Blondie’s song “Rapture” wearing the flirty clothes of Juicy Couture.

Text: Penny Karakasi

 

 

Candice Swanepoel, Natasha Poly and Isabeli Fontana are the faces of the new Juicy Couture’s advertising campaign for the Spring/Summer 2013 collection.

 

Inez van Lamsweerde and Vinoodh Matadin, the famous fashion photographers who have worked together for almost 25 years, have directed once more the video of the campaign and the result is absolutely flirty and youthful.

Inez & Vinoodh both come from Amsterdam and they met at the Vogue Academy of fashion design. Inez then took her Master degree in photography and Vinoodh founded his own clothing line named “Lawina”. In 1986 Inez committed to shoot the campaign of Vinoodh’s company, and since then they work together in fashion industry. They have worked for some of the most prestigious fashion Houses such as Dior, Balmain, Saint Laurent Paris, Lanvin, Gucci and Miu Miu.

 

The video of Juicy Couture was shot in Los Angeles and it is like a “carte postale” sent from a friend on holidays. A remix of a legendary song by Blondie, three beautiful ladies dancing with the most summery backgrounds of Californian landmarks and outfits styled by Carlyne Cerf de Dudzeele, make us want to go to the beach right now!

 


Default photo by vogue.fr