Inez and Vinoodh for Miu Miu

The dutch fashion photographer duo, Inez van Lamsweerde and Vinoodh Matadin takes over the new advertising campaign for Miu Miu Spring/Summer 2013 collection and the result is breathtaking.

Text: Maria Ioanna Dagari


The psychological portraits of seven fashionable women are depicted in the latest campaign of Miu Miu. Under the futuristic sounds of Biosphere, models with international reputation, including Adriana Lima and Doutzen Kroes, are interacting with each other in a mysterious way, flawlessly dressed in burgundy red leather and tie dyed furs.

Every woman has her own individual profile which is shown in her personal video. One is seductive, whispering in the next girl’s ear, while other may be more innocent, curling up in her bed. This dreamy effect introduces a work-wear femme fatale but also aims in amplifying all aspects of femininity.