Alexa Chung for Maje

Alexa Chung makes a fresh comeback for Maje’s Spring/Summer 2013 Campaign

Text: Xanthippe Partsakoulaki

 

The TV persona, model and style icon Alexa Chung, was also the face for Maje Fall/ Winter 2012. The british ”it girl” with her bubbly and eccentric personality is back and represents once again the new campaign for Maje Spring/Summer 2013 collection. The main inspiration this time is Pop Art and Andy Warhol’s factory. Chic and simple clothes with clean cuts, combined with a range of patterns and textures. Alexa Chung was shot by Craig McDean.

“Alexa represents this season’s image for Maje – a liberated, creative, urban and complex-free chic”.

Have a look at the video of the campaign: