TOD’S New Creative Director

Alessandra Facchinetti is Tods’s new Creative Director

Text: Maria Meintani

 

There is a breath of fresh air in the Italian fashion house of Tod’s lately and this is all because of its new creative director, Miss Facchinetti. The former Gucci, Valentino and Uniqueness designer has been chosen to take up the women’s collections, starting next month.

It has been almost a year since the position of Tod’s Creative director was emptied, after Derek Lam’s withdrawal. Now, the Italian brand has found the person to replace him. “Alessandra Facchinetti is a very talented woman”, said Tod’s Group president Diego Della Valle. “Her passion for detail and her dedication to the research of materials and manufacturing make her perfect for our brand, which has always been very attentive to quality and Made in Italy”.

Facchinetti, born in 1972, is a well-known Italian fashion designer, who has previously worked for some equally prestigious fashion houses. From 2007 to 2008, she was creative director and couturier at Valentino. Unfortunately she was replaced with Maria Grazia Chiuri and Pierpaolo Piccioli after only two seasons, as her designs failed to keep up with the brand’s image and ideas.”There is an existing archive with thousands of dresses where they (Chiuri and Piccioli) can draw and take inspiration from to create a Valentino product that is relevant today”, Valentino said at the time. “It is a shame that their predecessor didn’t feel this need”. Ouch.

She also happens to be a co-founder of the brand Uniqueness, for which she collaborated with the Italian label Pinko, back in 2011. After leaving Uniqueness a few days ago, she is now about to present us her first collection for Tod’s during Milan Fashion Week in September. “It was an offer impossible to refuse”, Facchinetti told WWD. “It’s a great opportunity and a challenge. I feel very confident; there are many elements that we share. I’ve always worked for companies paying attention to quality and luxury”. She is going to be the one responsible for the women’s accessories line and the expansion of the brand’s ready-to-wear collections, focusing on products that are made in Italy.

“As an Italian designer, I feel very honoured to take up such an important role for a brand that – with the highest quality and refinement – helps to keep up the prestige of Made in Italy in the world”, she said.

All we can say is that we are really eager to have a look at her first collection for the brand. What about you?