Marc Jacobs for Diet Coke

Marc Jacobs is the Creative Director of Diet Coke, exclusively for 2013

Text: Sofia Deftereou


Marc Jacobs designed three Diet Coke cans to represent women of the 80s, 90s and 00s, due to the 30th anniversary campaign. The fashion designer said that “I Heart 80s” design embodies the rise of the empowered woman in all her glory, while “I Heart 90s” represents the extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude. “I Heart 00s” is a playful and lighthearted illustration of the sporty-cool decade, embodying humor, sexiness and energy. He continued “I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon”.



The limited edition Diet Coke’s cans will be in the market on March 2013.