Levi’s celebrates its 140th anniversary with a brand new collection of the original Levi’s 501 jeans, in a new form.
Text: Xanthippe Partsakoulaki
Levi’s introduce its first non denim collection for spring/summer 2013, for the 140th anniversary of the original 501® jean. With its timeless spirit but always against tradition, this collection is parted in four sections: «ivy green», «true chino», «chalk blue» and «mineral red».
Through the years the purpose of the brand is to create a new generation of garments that will cover every human need, without losing its heritage and its history. The new generation of Levi’s® 501® jean and the non-denim products intend to give a more “rigorous” silhouette with clean cuts and ergonomic details.