The first Global Kids Fashion Week is going to take place during March 18-20 with London being the lucky host!
Text: Maria Meintani
Kids on the runway. Sounds cute, but it will be much cuter in action, as the first Kids Fashion Week is finally about to happen.
The fashion shows will last 3 days, showcasing the latest trends in children’s style. The complete list of the fashion houses taking part has not been out yet, but brands such as Paul Smith and Junior Gaultier have already been confirmed.
Two main shows will constitute this Global Kids Fashion Week, which, by the way, is going to consist of catwalk shows, performances, exhibitions, talks and activities centred on high-end children’s fashion: the first show will be a media-only event, where the latest autumn/winter 2013 trends from the world’s leading labels will be presented.
The second one will take place in aid of charity Kids Company. The amazing is that it’s going to be a ticketed show, open for the public to watch. Sponsored by the premium childrenswear e-tailer AlexandAlexa.com, it is going to feature the company’s spring/summer 2013 collections.
Children and parents will have the opportunity to take part in workshops from the V&A Museum of Childhood and watch a performance from the London Children’s Ballet. Guests will also be entertained by supporting brands, such as child-friendly nail varnish company Little BU, a bloggers lounge and a sponsored photobooth, in order to capture the memories of this experience.
“With this event, we aim to put children’s fashion on the map worldwide”, explained Alex Theophanous, founder and CEO of AlexandAlexa.com, which stocks over 200 global international fashion, sportswear and toy brands for children. “Kids’ fashion is playful, fun and innovative – we all believe it deserves its own dedicated platform”.
”I’m delighted to be involved in Global Kids Fashion Week. It’s a great initiative which celebrates designer children’s wear on a global platform”, said Sarah Curran, Founder my-wardrobe.com.
Proceeds from the show will go in helping underprivileged children across the UK, through Kids Company.
Extra info: The luxury childrenswear market is thought to be worth £500 million in the UK alone. The Global Kids Fashion Week is unique, as it will be mirrored with similar events in the Middle East, Australia and the USA.