Topshop’s fans around the globe will be happy to watch the new animated video of the brand, while the «Frenchies» will be particularly excited to hear about its pop-up store in Galleries Lafayette in a couple of days!
Text: Maria Meintani
Happy, cheerful campaigns are always a pleasure to watch. Topshop, which never fails to surprise us, has aired its new presentation of its S/S 2013 nails collection.
The makeup line of the much loved British high street brand was launched nearly 3 years ago, and has been highly appreciated ever since. Consisting of colourful and sparkling products, which also happen to be really affordable, Topshop’s cosmetics have found a place in every fashionista’s beauty case, as they are ideal for all the girls out there who do want to have fun! One of the best-selling parts of the line is the nail range and this is what Sadie and Joe Williams, the animators of the Image Partnership management and production agency, present us in the new video they did for the brand.
Kate Phelan, former British Vogue’s editor and current Topshop’s Creative Director, explains: “Sadie and Joe have created an animation to welcome in the new S/S’13 colours for our extensive nail range. Colour is key for the new season and Sadie and Joe have brought to life the wonderful colour range, available within the Topshop Make Up collection. The animation is fresh, innovative and the duo has completely captured the spirit of the Topshop Make-up/Nails Collection.”
As for the pop-up store, Parisian fans get your credit cards ready! From February 11 to March 2, a temporary 35m² (114ft) Topshop corner will be waiting for you in Galleries Lafayette, the world famous french department store on Boulevard Haussmann, in the 9th arrondissement of Paris. There, you will able to shift through pieces from the brand’s current collection, created by Kate Phelan, who took over as Topshop’s creative director in June 2011. The brand will also be given three of the store’s display windows, until March 2.
Exciting news, right?