ARCHITECTURE: New Name, New Store, New Vision

Creative Director Hedi Slimane takes great leap forward, with a different concept for the stores’ architecture and the opening of the first Saint Laurent Paris boutique in China.

 

Text: Mary Giatra

 

Mr. Slimane’s intention to revitalize the 51-year-old brand has been clear since the day he took over. Being one of the most legendary and storied fashion houses in the world, it seemed like it was in need of a true makeover that wouldn’t just begin and end with the change of the name.

 

Architecture plays a huge role in the Hedi Slimane’s plans to rule the world, as he also designs to open new SLP boutiques, internationally. Shanghai in China was the first stop and the roll-out will continue in the cities of Paris and Berlin.

 

 

The 300-square-meter Shanghai store is the first of its kind, specifically designed by Mr. Slimane himself and set to sell both men and women ready-to-wear lines. The retail space is a high-fashion, state of the art place and a true example of how a boutique should look like. It references the French Art Deco and Union des Artistes Modernes movements, and black and white marble prevails in the space. Raw concrete with gold, silver, mirror and glass accents finish the 1930s inspired look.

Hedi Slimane’s collection has just arrived at the new store, in order to complete his vision. We can’t wait to see how the rest of his ultimate plan will evolve.