Roberto Cavalli SS 2013 Ad Campaign

Text: Gaia Deligianni


It’s a story of glamour, glamour and style. The new Roberto Cavalli advertising campaign for Spring/Summer 2013 through Mario Testino’s photographic lens and aspect.



The shooting took place at the Freemasons’ Hall in London, an imposing Art Decò building, developed in the 1927 by architects H.V Ashley and F. Winton Newman. A prestigious marble lounge where a lavish fur cover is delicately draped, act as the background of the images. Animal prints, alluring cutouts, vibrant details and ethereal white leather, portray the modern Cavalli aesthetics.




Between innocence and provocation, the creative vision is inspired by Roberto Cavalli’s desire to enhance women’s beauty and charisma, by capturing the true essence of their purity.




Isabella Fontana, Malgosia Bela and Sui He are the sophisticated, dynamic and elegant stars, who blend finely with the imposing sensuality of the prints.


Enjoy the video

Photographer: Mario Testino

Hairstylist: Sam McKnight

Make-up Artist: Charlotte Tilbury

Location: Freemasons Hall, London

Stylist: Marie Chaix