Paule Ka Summer 2013 – Advertising Campaign

Paule Ka’s Spring 2013 campaign by Venetia Scott was a dreamy retrospective of American Beauty, with a 60s retro spirit incarnated by Hilary Rhoda. 

Text: Gaia Deligianni

Photos: Venetia Scott


We called it love, like the song of Emilie Simon that accompanies the romantic atmosphere of the video. All our senses were pleased. We saw the idyllic colours, we smelled the spring perfumes, we heard and felt the summer breeze. But most of all we were allured by Hilary Rhoda.


Wrap me up.

The temperature drops, the perfume of bougainvillea rises in the garden, a woman appears. Her shoulder is bare, her figure defined, the dress is black. A breeze across the ocean, the ostrich feathers, vaporous, quiver…Palm Beach awaits.


Follow me…

Lightness of air, the morning is crisp and time is running out. Impeccable shirt, crisp, dry and smooth, made of white poplin. The collar carefully buttoned, the cutaway sleeve…Palm Beach prepares itself.



Listen to me…

Humming of insects, waves of heat, the sky hesitates, she waits. The refreshing sorbet of a pool-colored dress.


Unveil me…

A briny wind, the palm leaves sway, dampness in the air; the storm is close, she hopes. A sensual combination of jersey and silk skillfully draped, the dress offers itself to the wind, revealing the soft roundness of the bare neckline…Palm Beach restrains itself.



Envelop me…

Scents of warm stone, bubbles, frosted glass, she is ready. The supple drape of a duchesse satin coat, a spectacular print by artist Julien Colombier; the tranquil audacity of an assumed elegance. Palm Beach succumbs.


Find me again…

Misty early hours, scents of damp grass, the final morning, she leaves. In a new shirtdress, delicious, ready for other climates, other desires, other lives…en rose.

Goodbye Palm Beach!

Artistic Direction: Serge Cajfinger

Photographer: Venetia Scott

Model: Hilary Rhoda

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