The famous designer helps at the rebranding of the English National Ballet with a new campaign.
Text: Christina Zikou
Photos: Guy Farrow
For its very first campaign, the English National Ballet has chosen Vivienne Westwood to participate in the creation of a “non-conventional but classical image” of the Company. A fusion of modernity and tradition, where couture garments from the designer’s extensive archive are paired with pieces from the latest Spring/Summer 2013 collections, in order to capture the creativity, drama and intensity of dance, while celebrating the human form.
“It’s a dream come true to be able to collaborate with someone of such stature. Her designs capture the creativity and ambition of our dancers who, in turn, add drama and movement to the clothes”, said ENB artistic director Tamara Rojo.
The campaign was formulated in association with creative agency The Beautiful Meme. “It is about taking dancers out of tutus and moving away from conventional backstage. Tamara Rojo inspires unusual collaborations so to create a campaign that combines choreography, amazing fashion and beautiful photography”, announced Tom Sharp, creative director of The Beautiful Meme.
To get a glimpse of this unique alliance, photographed by Guy Farrow, watch the behind the scenes video!